THE ‘NO’ STRATEGY
We have all met someone in life whose default response to requests is a flat and unemotionally delivered no.
We often think of these people as having disagreeable personalities with little interest in voluntarily assisting other, be it individuals, communities or charity projects.
If you are a good team player who would normally co-operate and compromise, putting others needs before your own, this blog is for you.
We cannot, and must not, be all things to all people and certainly will not get ahead if other people’s agendas always come before our own.
‘No’ as a response can be used very effectively but you need to learn to be comfortable using it.
Whether you need to buy yourself time to think clearly, block or delay a negotiation process or simply enable yourself to focus on a task at hand, it really is a good ideal for all small business owners to learn to say ‘no’.
If a Yes does not meet your own predetermined criteria (i.e. it will serve an identified purpose for you professionally or personally) you should be comfortable saying No. Particularly when a Yes will not facilitate growth, increase your network, provide spin-off, fit your budget or enable you to achieve a goal.
The question that begs asking of small business owners then is ”Why do we still find ourselves horridly uncomfortable saying ‘no’, to the point of finding it embarrassing to do so?”
Could it be that many of us want to be accommodating and agreeable so that others like us better? Do we feel others needs are more important than our own? Do small business owners want to be so accommodating that our Yes’s often have negative impact on our businesses but we say Yes anyway just to feel needed?
Be aware that repeatedly saying Yes to satisfy others’ needs is often a lifetime habit that can diminish your soul or essence, the core from where your personal power resonates. There is strength in refusal.
When you say No you feel confident because you have clearly identified goals and have the strength to focus on them until they are achieved, not allowing yourself to be distracted by anyone who asks nicely.
For the recipient a ‘no’ can be a sign of rejection, which will make them feel bad and they may very well withdraw their alliance. However, remember that when this happens you must be alerted that the individual is clearly not understanding your big picture and needs to be gently tethered back in line with some guidance and gentle discussion. No can reveal areas of vulnerability which need attention. This in turn gives momentum to a highly productive process.
Saying No is critical to success and easy to do when you are working towards a formal Strategic Plan for your business. It’s so much better to say No when you have clear reasons. Instead of being seen as obstreperous you will be seen as focused, confident and driving towards success. And, after all, isn’t that how you would like to be perceived?
To find out more about a practical step-by-step Strategic Programme for small businesses visit TheSmallBusinessToolbox.com now!