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	<title>The Small Business Toolbox Blog &#187; small business marketing</title>
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		<title>The Small Business Toolbox Blog &#187; small business marketing</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com</link>
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		<item>
		<title>How to Get Your New Business Started</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 06:31:06 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=201</guid>
		<description><![CDATA[Thinking of starting your own business? We&#8217;d like to share this thought provoking article &#8220;10 Mistakes that Start-Up Entrepreneurs Make&#8221; By ROSALIND RESNICK<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=201&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>How to do Market Research?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/05/18/how-to-do-market-research/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/05/18/how-to-do-market-research/#comments</comments>
		<pubDate>Tue, 18 May 2010 07:17:41 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[meaningful framework]]></category>
		<category><![CDATA[scientific research]]></category>
		<category><![CDATA[small business owners]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=191</guid>
		<description><![CDATA[A recurring question amongst small business owners is this: Does a small business owner need to know how to do market research? The short answer is &#8211; yes, absolutely! No business can operate successfully without knowing something about the market(s) it is working in. However, the term &#8220;market research&#8221; is more often than not associated [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=191&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Strategy the Nuts and Bolts</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/03/11/strategy-the-nuts-and-bolts/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/03/11/strategy-the-nuts-and-bolts/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 10:27:53 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[cost effective]]></category>
		<category><![CDATA[momentum]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[sense of identity]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[unique selling potential]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=180</guid>
		<description><![CDATA[A small business with a strong sense of identity, knows who it is and where it is headed. Its strategy may be a simple matter of &#8220;nuts and bolts&#8221;, so simple it can be written on a serviette or the classic &#8220;back of a cigarette box&#8221;. Yet without this basic strategic framework any small business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=180&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sponsorship as a Marketing Tool</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/01/26/sponsorship-as-a-marketing-tool/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/01/26/sponsorship-as-a-marketing-tool/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:30:00 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[board of directors]]></category>
		<category><![CDATA[business charters]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[cost effective]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mission statements]]></category>
		<category><![CDATA[multi-pronged marketing campaign]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social responsibility programmes]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=169</guid>
		<description><![CDATA[In small business today South Africa still presents itself as a land of opportunity for those with the energy and vision to overcome the challenges. We have a dynamic and growing middle income market to tap into, we have wide open spaces and a climate that lends itself to many and varied businesses and we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=169&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2010/01/26/sponsorship-as-a-marketing-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Eric Parker will be here in 2010</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/12/04/eric-parker-will-be-here-in-2010/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/12/04/eric-parker-will-be-here-in-2010/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 09:50:05 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Eric Parker]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[grow business]]></category>
		<category><![CDATA[pocket books]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=161</guid>
		<description><![CDATA[The Small Business Toolbox is pleased to announce that we will be working closely with FrontRunner Publishing and Eric Parker to bring you the ability to purchase electronic copies of Eric’s famous “Be A Winner” series of business pocket books. With titles like How to Buy a Small Business; How to Raise Finance for Your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=161&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2009/12/04/eric-parker-will-be-here-in-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>CAN YOUR BUSINESS AFFORD NOT TO?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/11/26/can-your-business-afford-not-to/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/11/26/can-your-business-afford-not-to/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 06:43:30 +0000</pubDate>
		<dc:creator>brianfindlay</dc:creator>
				<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[marketing activities]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[optimal results]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[activities]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[brutal honesty]]></category>
		<category><![CDATA[crunch]]></category>
		<category><![CDATA[commitment]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=159</guid>
		<description><![CDATA[I have just left a client who has been trying to establish a business which uses a whole range of marketing activities including a fairly significant Internet marketing effort. Whilst many of the other marketing activities were showing reasonable results and he was able to evaluate them using clearly defined criteria, his Internet marketing activities seemed to be producing little or no return. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=159&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">brianfindlay</media:title>
		</media:content>
	</item>
		<item>
		<title>Filling the Sales Funnel</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/27/filling-the-sales-funnel/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/27/filling-the-sales-funnel/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 11:06:31 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[basic selling tips]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[convert]]></category>
		<category><![CDATA[pipeline]]></category>
		<category><![CDATA[resonate]]></category>
		<category><![CDATA[sales lead funnel]]></category>
		<category><![CDATA[sales pitch]]></category>
		<category><![CDATA[sales team]]></category>
		<category><![CDATA[small business owner]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[system]]></category>
		<category><![CDATA[targets]]></category>
		<category><![CDATA[ten irons in the fire]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=149</guid>
		<description><![CDATA[Any small business owner knows all about the need to keep the sales funnel full, and the pain that comes if it dries up. The “sales lead funnel” is the phrase used for the methodology employed to take a person from the initial cold call stage right through to the first (and hopefully repeat) orders [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=149&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Is it now time to reinvent?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/20/is-it-now-time-to-reinvent/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/20/is-it-now-time-to-reinvent/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 09:06:55 +0000</pubDate>
		<dc:creator>brianfindlay</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[adapt to the new reality]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[changed set of circumstances]]></category>
		<category><![CDATA[current business climate]]></category>
		<category><![CDATA[dynamic marketing plans]]></category>
		<category><![CDATA[effective marketing plans]]></category>
		<category><![CDATA[future plans]]></category>
		<category><![CDATA[good economic times]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[new world economic order]]></category>
		<category><![CDATA[permanent crisis]]></category>
		<category><![CDATA[recover]]></category>
		<category><![CDATA[restructured landscape]]></category>
		<category><![CDATA[stability]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[trading conditions]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=146</guid>
		<description><![CDATA[Any discussion around the current business climate inevitably seems to end with agreement that &#8220;this is just a cycle and business should start to recover in the next &#8230;&#8230;..&#8221;  But is it? The &#8220;when&#8221; trading conditions are expected to recover depends on how positive is the mindset of the person to whom you are speaking  and varies between [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=146&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2009/10/20/is-it-now-time-to-reinvent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">brianfindlay</media:title>
		</media:content>
	</item>
		<item>
		<title>Sales Letters &#8211; Part Three</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/15/sales-letters-part-three/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/15/sales-letters-part-three/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 07:00:26 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Retirement Planning]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[action plan]]></category>
		<category><![CDATA[angles]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[effective tools]]></category>
		<category><![CDATA[emulate]]></category>
		<category><![CDATA[personalize your communication]]></category>
		<category><![CDATA[primary objective]]></category>
		<category><![CDATA[psychological level]]></category>
		<category><![CDATA[purchasing the product]]></category>
		<category><![CDATA[referral]]></category>
		<category><![CDATA[retirement worries]]></category>
		<category><![CDATA[right action]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[solutions]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=142</guid>
		<description><![CDATA[In this last in a series of blog posts about how to write sales letters that work we look and two more story-line angles that have been tried and tested over the years and have been found to elicit the right action from recipients, purchasing the product concerned! Connect with the reader by highlighting a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=142&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sales Letters &#8211; Part Two</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/13/sales-letters-part-two/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/13/sales-letters-part-two/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 07:21:51 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Running a Small Business]]></category>
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		<category><![CDATA[consultation]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=137</guid>
		<description><![CDATA[Following on from the last blog post on how to write effective sales letter, whether you’re going to send them through the post, or by email. Here are two more writing styles that you should find effective. After all they’ve been tried and tested by the top copy writers of all time. Ask questions. Use [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=137&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Dianne</media:title>
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