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	<title>The Small Business Toolbox Blog &#187; Sales</title>
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		<title>The Small Business Toolbox Blog &#187; Sales</title>
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		<item>
		<title>Head in the Clouds?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2012/03/13/head-in-the-clouds/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2012/03/13/head-in-the-clouds/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 13:38:10 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[software solution]]></category>

		<guid isPermaLink="false">http://thesmallbusinesstoolbox.wordpress.com/?p=256</guid>
		<description><![CDATA[Today readers please forgive me if a run a little longer than normal. It is just that this blog is a subject matter with which you do need to get comfortable. It is going to change your business forever! “You’re a dreamer son, always got your head in the clouds!’ How often I heard that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=256&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Dianne</media:title>
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		<item>
		<title>How to Get Your New Business Started</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 06:31:06 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=201</guid>
		<description><![CDATA[Thinking of starting your own business? We&#8217;d like to share this thought provoking article &#8220;10 Mistakes that Start-Up Entrepreneurs Make&#8221; By ROSALIND RESNICK<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=201&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
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		<item>
		<title>Goals in Strategy</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/02/23/goals-in-strategy/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/02/23/goals-in-strategy/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 07:23:09 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[profitablility]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=176</guid>
		<description><![CDATA[Goal setting is a necessary and critical aspect of any strategic plan and developing your strategic plan is a process that requires both introspection and vision. Setting goals is the bridge between dreams and reality and they must be tangible and realistic to avoid frustration and disappointment. Simple goals are definitive and historically elicit a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=176&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
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		<item>
		<title>Filling the Sales Funnel</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/27/filling-the-sales-funnel/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/27/filling-the-sales-funnel/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 11:06:31 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[basic selling tips]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[convert]]></category>
		<category><![CDATA[pipeline]]></category>
		<category><![CDATA[resonate]]></category>
		<category><![CDATA[sales lead funnel]]></category>
		<category><![CDATA[sales pitch]]></category>
		<category><![CDATA[sales team]]></category>
		<category><![CDATA[small business owner]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[system]]></category>
		<category><![CDATA[targets]]></category>
		<category><![CDATA[ten irons in the fire]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=149</guid>
		<description><![CDATA[Any small business owner knows all about the need to keep the sales funnel full, and the pain that comes if it dries up. The “sales lead funnel” is the phrase used for the methodology employed to take a person from the initial cold call stage right through to the first (and hopefully repeat) orders [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=149&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sales Letters &#8211; Part Three</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/15/sales-letters-part-three/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/15/sales-letters-part-three/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 07:00:26 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Retirement Planning]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[action plan]]></category>
		<category><![CDATA[angles]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[effective tools]]></category>
		<category><![CDATA[emulate]]></category>
		<category><![CDATA[personalize your communication]]></category>
		<category><![CDATA[primary objective]]></category>
		<category><![CDATA[psychological level]]></category>
		<category><![CDATA[purchasing the product]]></category>
		<category><![CDATA[referral]]></category>
		<category><![CDATA[retirement worries]]></category>
		<category><![CDATA[right action]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[solutions]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=142</guid>
		<description><![CDATA[In this last in a series of blog posts about how to write sales letters that work we look and two more story-line angles that have been tried and tested over the years and have been found to elicit the right action from recipients, purchasing the product concerned! Connect with the reader by highlighting a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=142&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sales Letters &#8211; Part Two</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/13/sales-letters-part-two/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/13/sales-letters-part-two/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 07:21:51 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[booklet]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[copy writers]]></category>
		<category><![CDATA[effective]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[FREE]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[positive]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[strong]]></category>
		<category><![CDATA[tips and advice]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=137</guid>
		<description><![CDATA[Following on from the last blog post on how to write effective sales letter, whether you’re going to send them through the post, or by email. Here are two more writing styles that you should find effective. After all they’ve been tried and tested by the top copy writers of all time. Ask questions. Use [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=137&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sales Letters &#8211; Part One</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/08/sales-letters-part-one/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/08/sales-letters-part-one/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 11:50:53 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=135</guid>
		<description><![CDATA[Writing Sales Letters that Work Developing effective sales letters, whether they’re going to be sent through the post or by email are one of the most effective and inexpensive ways you can get your message out there. One of the benefits is that you can tailor it so that the recipient feels that it’s been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=135&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2009/10/08/sales-letters-part-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Cheap Market Research Options</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/06/cheap-market-research-options/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/06/cheap-market-research-options/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 09:12:52 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Target Markets]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=133</guid>
		<description><![CDATA[Many small businesses do not have the funds, expertise or time to implement market research. However, without this they cannot track changes, trends and the buying behaviours of their existing or potential customers. Most small businesses are also predominantly inwardly focused and usually miss important shifts in their target market’s behaviour and also changing opportunities [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=133&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Getting out of a Business Rut</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/07/28/getting-out-of-a-business-rut/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/07/28/getting-out-of-a-business-rut/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 08:40:34 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[action plan]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[small business work environment]]></category>
		<category><![CDATA[staff training]]></category>
		<category><![CDATA[systems and proceedures]]></category>

		<guid isPermaLink="false">http://thesmallbusinesstoolbox.wordpress.com/?p=99</guid>
		<description><![CDATA[Many small business owners are battling to see the wood for the trees at the moment. They have not invested a portion of their income for the rainy days that have now arrived and they are losing serious sleep because they don’t know if their business is going to survive the change in the economy. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=99&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Bridging The Generation Gap</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/06/19/bridging-the-generation-gap/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/06/19/bridging-the-generation-gap/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 08:13:13 +0000</pubDate>
		<dc:creator>brianfindlay</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Enviroment]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[review of marketing activities]]></category>

		<guid isPermaLink="false">http://thesmallbusinesstoolbox.wordpress.com/?p=85</guid>
		<description><![CDATA[Working with a local manufacturing business this week suddenly brought about what some may call &#8220;an epiphanous moment&#8221;. Maybe we were just getting so close to the trees that we could not see the wood any more. But what emerged from our session was to us a message from which we believe many businesses can learn. We had been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&#038;blog=5360668&#038;post=85&#038;subd=thesmallbusinesstoolbox&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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