Probably the most frequent response I hear from business owners is that there is just not enough time for them to do all that needs to done. This is completely understandable if these owners, who are in the majority by the way, are working in their business rather than on their business. I recently met Jack a business owner for more than 20 years. His wife had just returned from a trip overseas after attending her father’s funeral. “I should have been with her but I just can leave the business unattended,” he told me. “Why couldn’t you do that Jack?” I asked. “Well there is simply so much going on I have to be here. I wouldn’t be able to respond in time if I was away.” On another occasion, I was playing golf with a business owner. As we walked the course, our frustration built as he was continually taking calls from the office. I asked him “can’t someone else do that for you.” “No. I need to make sure we deliver on time.” Well I had had enough! “If you can’t turn your phone off for the rest of the round we are just going to move on without you.” He got the message, even if it was begrudgingly. You see these people are working in their businesses not on them. In both cases, they had management who they were not prepared to make accountable for the day-to day operations of the business. If they did, they would have had time to do what a good entrepreneur does and that is work on the next stage/phase of business growth or planning for their ultimate exit from the business.
Working on your business requires that you develop the discipline to do the planning required. “I don’t have the time” I hear you say, again. Yes you do. It is really that you choose not to. If building your business is your priority then make the right choice. Start working on your business today. Don’t wait. Step back and try to look from outside in or take a ‘helicopter’ view. Review your company’s vision or mission statement. If you haven’t stated a purpose for your business develop one. Then, look at your current business strategy. Don’t hold back. How can we improve, what management do you need to realise the opportunities and so on. Take this right through to marketing and selling of your business, products and services and then into the financial aspects. Get your team involved. They are in the ‘front line’ every day. You will be surprised at what great ideas for improvement they have but never thought to tell you about. (May be you haven’t asked).
There are some great tools available at www.thesmallbusinesstoolbox.com that will help you build and achieve your dream. Giving yourself time to work on your business is not a luxury it is a necessity.
Until next time
Your, sitting back and thinking about it, business coach
Neville@thesmallbusinesstoolbox.com