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	<title>The Small Business Toolbox Blog &#187; marketing strategy</title>
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		<title>The Small Business Toolbox Blog &#187; marketing strategy</title>
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		<item>
		<title>Plan the Action! Action the Plan!</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2011/05/24/plan-the-action-action-the-plan/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2011/05/24/plan-the-action-action-the-plan/#comments</comments>
		<pubDate>Tue, 24 May 2011 07:01:39 +0000</pubDate>
		<dc:creator>nevillecalvert</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[action plan]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[results]]></category>

		<guid isPermaLink="false">http://thesmallbusinesstoolbox.wordpress.com/?p=218</guid>
		<description><![CDATA[I do get frustrated at things not happening quickly enough for my liking.  My frustrations tend to build up while I am waiting for things to happen.  You know what it is like, you finish a specific activity, and then you have to wait around for someone to either do the next bit or come [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=218&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">nevillecalvert</media:title>
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	</item>
		<item>
		<title>The Opportunity Value of Risk</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2011/05/16/the-opportunity-value-of-risk/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2011/05/16/the-opportunity-value-of-risk/#comments</comments>
		<pubDate>Mon, 16 May 2011 12:45:29 +0000</pubDate>
		<dc:creator>nevillecalvert</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[ris management]]></category>
		<category><![CDATA[risk]]></category>

		<guid isPermaLink="false">http://thesmallbusinesstoolbox.wordpress.com/?p=214</guid>
		<description><![CDATA[I have just come away from a meeting with a client who is looking to implement a new strategy. Really, it’s an OLD strategy with a new twist, but who am I to say anything. The issue with this new/old strategy as with all strategies really is there risks involved. As we, all know risks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=214&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">nevillecalvert</media:title>
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	</item>
		<item>
		<title>How to Get Your New Business Started</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 06:31:06 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=201</guid>
		<description><![CDATA[Thinking of starting your own business? We&#8217;d like to share this thought provoking article &#8220;10 Mistakes that Start-Up Entrepreneurs Make&#8221; By ROSALIND RESNICK<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=201&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>How to do Market Research?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/05/18/how-to-do-market-research/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/05/18/how-to-do-market-research/#comments</comments>
		<pubDate>Tue, 18 May 2010 07:17:41 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[meaningful framework]]></category>
		<category><![CDATA[scientific research]]></category>
		<category><![CDATA[small business owners]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=191</guid>
		<description><![CDATA[A recurring question amongst small business owners is this: Does a small business owner need to know how to do market research? The short answer is &#8211; yes, absolutely! No business can operate successfully without knowing something about the market(s) it is working in. However, the term &#8220;market research&#8221; is more often than not associated [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=191&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2010/05/18/how-to-do-market-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Strategy the Nuts and Bolts</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/03/11/strategy-the-nuts-and-bolts/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/03/11/strategy-the-nuts-and-bolts/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 10:27:53 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[cost effective]]></category>
		<category><![CDATA[momentum]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[sense of identity]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[unique selling potential]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=180</guid>
		<description><![CDATA[A small business with a strong sense of identity, knows who it is and where it is headed. Its strategy may be a simple matter of &#8220;nuts and bolts&#8221;, so simple it can be written on a serviette or the classic &#8220;back of a cigarette box&#8221;. Yet without this basic strategic framework any small business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=180&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Goals in Strategy</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/02/23/goals-in-strategy/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/02/23/goals-in-strategy/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 07:23:09 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[profitablility]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=176</guid>
		<description><![CDATA[Goal setting is a necessary and critical aspect of any strategic plan and developing your strategic plan is a process that requires both introspection and vision. Setting goals is the bridge between dreams and reality and they must be tangible and realistic to avoid frustration and disappointment. Simple goals are definitive and historically elicit a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=176&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Initiating a Strategic Plan</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/02/16/initiating-a-strategic-plan/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/02/16/initiating-a-strategic-plan/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 10:45:56 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[strategizing]]></category>
		<category><![CDATA[strategy documents]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=174</guid>
		<description><![CDATA[We recently shared with you a mindset that may be useful when developing your strategic plan and on a more serious note we’d like you to consider why devoting time and energy to this exercise is one of the single most productive things you could do today to make a difference in your business. Often [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=174&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>February Financial Year-End?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/02/10/february-financial-year-end/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/02/10/february-financial-year-end/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 10:39:09 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[achievements]]></category>
		<category><![CDATA[business guidelines]]></category>
		<category><![CDATA[financial year end]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[optimism]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[stepping stones]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[targets]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=172</guid>
		<description><![CDATA[February is a fabulous month with signposts along the path reminding us to live better and love more. With summer now well and truly upon us we can all look to the sunshine and warm days to find optimism all around us. Isn’t it time to steal your share? For many February also brings in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=172&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sponsorship as a Marketing Tool</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/01/26/sponsorship-as-a-marketing-tool/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/01/26/sponsorship-as-a-marketing-tool/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:30:00 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[board of directors]]></category>
		<category><![CDATA[business charters]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[cost effective]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mission statements]]></category>
		<category><![CDATA[multi-pronged marketing campaign]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social responsibility programmes]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=169</guid>
		<description><![CDATA[In small business today South Africa still presents itself as a land of opportunity for those with the energy and vision to overcome the challenges. We have a dynamic and growing middle income market to tap into, we have wide open spaces and a climate that lends itself to many and varied businesses and we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=169&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2010/01/26/sponsorship-as-a-marketing-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Guerilla Marketing – Is it Good?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/12/23/guerilla-marketing-%e2%80%93-is-it-good/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/12/23/guerilla-marketing-%e2%80%93-is-it-good/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 06:49:32 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[Guerilla Martketing]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[unexpected]]></category>
		<category><![CDATA[unorthodox]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=167</guid>
		<description><![CDATA[Guerilla marketing got its name from guerrilla warfare because they both use unorthodox and unexpected strategies to achieve their objectives. Usually guerilla marketing uses quick, flexible techniques to compensate and compete against their larger budget competitors, who they can’t outspend in order to create noise in the market place. The term guerilla marketing came into [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=167&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
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