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	<title>The Small Business Toolbox Blog &#187; Marketing Plans</title>
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		<title>The Small Business Toolbox Blog &#187; Marketing Plans</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com</link>
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		<item>
		<title>How to Get Your New Business Started</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 06:31:06 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=201</guid>
		<description><![CDATA[Thinking of starting your own business? We&#8217;d like to share this thought provoking article &#8220;10 Mistakes that Start-Up Entrepreneurs Make&#8221; By ROSALIND RESNICK<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=201&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
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	</item>
		<item>
		<title>How to do Market Research?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/05/18/how-to-do-market-research/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/05/18/how-to-do-market-research/#comments</comments>
		<pubDate>Tue, 18 May 2010 07:17:41 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[meaningful framework]]></category>
		<category><![CDATA[scientific research]]></category>
		<category><![CDATA[small business owners]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=191</guid>
		<description><![CDATA[A recurring question amongst small business owners is this: Does a small business owner need to know how to do market research? The short answer is &#8211; yes, absolutely! No business can operate successfully without knowing something about the market(s) it is working in. However, the term &#8220;market research&#8221; is more often than not associated [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=191&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Strategy the Nuts and Bolts</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/03/11/strategy-the-nuts-and-bolts/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/03/11/strategy-the-nuts-and-bolts/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 10:27:53 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[cost effective]]></category>
		<category><![CDATA[momentum]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[sense of identity]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[unique selling potential]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=180</guid>
		<description><![CDATA[A small business with a strong sense of identity, knows who it is and where it is headed. Its strategy may be a simple matter of &#8220;nuts and bolts&#8221;, so simple it can be written on a serviette or the classic &#8220;back of a cigarette box&#8221;. Yet without this basic strategic framework any small business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=180&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Goals in Strategy</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/02/23/goals-in-strategy/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/02/23/goals-in-strategy/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 07:23:09 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[profitablility]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=176</guid>
		<description><![CDATA[Goal setting is a necessary and critical aspect of any strategic plan and developing your strategic plan is a process that requires both introspection and vision. Setting goals is the bridge between dreams and reality and they must be tangible and realistic to avoid frustration and disappointment. Simple goals are definitive and historically elicit a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=176&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sponsorship as a Marketing Tool</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/01/26/sponsorship-as-a-marketing-tool/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/01/26/sponsorship-as-a-marketing-tool/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:30:00 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[board of directors]]></category>
		<category><![CDATA[business charters]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[cost effective]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mission statements]]></category>
		<category><![CDATA[multi-pronged marketing campaign]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social responsibility programmes]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=169</guid>
		<description><![CDATA[In small business today South Africa still presents itself as a land of opportunity for those with the energy and vision to overcome the challenges. We have a dynamic and growing middle income market to tap into, we have wide open spaces and a climate that lends itself to many and varied businesses and we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=169&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2010/01/26/sponsorship-as-a-marketing-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Guerilla Marketing – Is it Good?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/12/23/guerilla-marketing-%e2%80%93-is-it-good/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/12/23/guerilla-marketing-%e2%80%93-is-it-good/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 06:49:32 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[Guerilla Martketing]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[unexpected]]></category>
		<category><![CDATA[unorthodox]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=167</guid>
		<description><![CDATA[Guerilla marketing got its name from guerrilla warfare because they both use unorthodox and unexpected strategies to achieve their objectives. Usually guerilla marketing uses quick, flexible techniques to compensate and compete against their larger budget competitors, who they can’t outspend in order to create noise in the market place. The term guerilla marketing came into [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=167&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Consistency &#8211; How Important is it in the Marketing Message?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/12/15/consistency-is-it-important-in-the-marketing-message/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/12/15/consistency-is-it-important-in-the-marketing-message/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 09:41:59 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[consistent service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[personalities]]></category>
		<category><![CDATA[uniformed]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=164</guid>
		<description><![CDATA[One of the most important aspects of your marketing is determining what your brands stands for and what your marketing message should be. Take a look at any successful franchise to see the benefit of consistency of message. KFC and Nando’s are both successful even though their brands stand for vastly different things, however, both [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=164&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Eric Parker will be here in 2010</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/12/04/eric-parker-will-be-here-in-2010/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/12/04/eric-parker-will-be-here-in-2010/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 09:50:05 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Eric Parker]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[grow business]]></category>
		<category><![CDATA[pocket books]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=161</guid>
		<description><![CDATA[The Small Business Toolbox is pleased to announce that we will be working closely with FrontRunner Publishing and Eric Parker to bring you the ability to purchase electronic copies of Eric’s famous “Be A Winner” series of business pocket books. With titles like How to Buy a Small Business; How to Raise Finance for Your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=161&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>CAN YOUR BUSINESS AFFORD NOT TO?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/11/26/can-your-business-afford-not-to/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/11/26/can-your-business-afford-not-to/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 06:43:30 +0000</pubDate>
		<dc:creator>brianfindlay</dc:creator>
				<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[marketing activities]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[optimal results]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[activities]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[brutal honesty]]></category>
		<category><![CDATA[crunch]]></category>
		<category><![CDATA[commitment]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=159</guid>
		<description><![CDATA[I have just left a client who has been trying to establish a business which uses a whole range of marketing activities including a fairly significant Internet marketing effort. Whilst many of the other marketing activities were showing reasonable results and he was able to evaluate them using clearly defined criteria, his Internet marketing activities seemed to be producing little or no return. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=159&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">brianfindlay</media:title>
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	</item>
		<item>
		<title>Do we really develop minds or just activities?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/11/03/do-we-really-develop-minds-or-just-activities/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/11/03/do-we-really-develop-minds-or-just-activities/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 07:19:44 +0000</pubDate>
		<dc:creator>brianfindlay</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[abilities]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[decisions]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[improved performance]]></category>
		<category><![CDATA[ineffective leadership]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[Sales Director]]></category>
		<category><![CDATA[sales people]]></category>
		<category><![CDATA[sales representative]]></category>
		<category><![CDATA[self-discipline]]></category>
		<category><![CDATA[self-reliance]]></category>
		<category><![CDATA[support]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=153</guid>
		<description><![CDATA[Whilst involved with doing some marketing planning work with a client last week, I was privy to a discussion between the Sales Director and one of her sales team members. I had asked to spend some time with the sales people in different environments to get their views on what was happening in the market and to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=153&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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