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	<title>The Small Business Toolbox Blog &#187; Market Research</title>
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		<title>The Small Business Toolbox Blog &#187; Market Research</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com</link>
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		<item>
		<title>A New World Order</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2011/08/05/a-new-world-order/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2011/08/05/a-new-world-order/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 10:03:57 +0000</pubDate>
		<dc:creator>nevillecalvert</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[business opportunities]]></category>
		<category><![CDATA[credit]]></category>
		<category><![CDATA[economic upheaval]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[global financial crisis]]></category>

		<guid isPermaLink="false">http://thesmallbusinesstoolbox.wordpress.com/?p=230</guid>
		<description><![CDATA[I have just returned for my ninth visit to China. What I have learned over the time is that China is a rich, vibrant and colourful tapestry. It is like one of those paintings that every time you go back to visit you find something you hadn’t seen or realised was there before. I would [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=230&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">nevillecalvert</media:title>
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	</item>
		<item>
		<title>The Opportunity Value of Risk</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2011/05/16/the-opportunity-value-of-risk/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2011/05/16/the-opportunity-value-of-risk/#comments</comments>
		<pubDate>Mon, 16 May 2011 12:45:29 +0000</pubDate>
		<dc:creator>nevillecalvert</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[ris management]]></category>
		<category><![CDATA[risk]]></category>

		<guid isPermaLink="false">http://thesmallbusinesstoolbox.wordpress.com/?p=214</guid>
		<description><![CDATA[I have just come away from a meeting with a client who is looking to implement a new strategy. Really, it’s an OLD strategy with a new twist, but who am I to say anything. The issue with this new/old strategy as with all strategies really is there risks involved. As we, all know risks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=214&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">nevillecalvert</media:title>
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	</item>
		<item>
		<title>How to Get Your New Business Started</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/09/17/how-to-get-your-new-business-started/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 06:31:06 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=201</guid>
		<description><![CDATA[Thinking of starting your own business? We&#8217;d like to share this thought provoking article &#8220;10 Mistakes that Start-Up Entrepreneurs Make&#8221; By ROSALIND RESNICK<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=201&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>So you want to be an Entrepreneur?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/05/27/so-you-want-to-be-an-entrepreneur/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/05/27/so-you-want-to-be-an-entrepreneur/#comments</comments>
		<pubDate>Thu, 27 May 2010 10:11:20 +0000</pubDate>
		<dc:creator>brianfindlay</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[techniques]]></category>
		<category><![CDATA[assets]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[new venture]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[comparative analyses]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=193</guid>
		<description><![CDATA[A common folly in many failed businesses is that the initial choice of business was wrong. Many a broken entrepreneur will acknowledge this in hindsight. This is why you need to honour the choice of what business you want to open. It is the first make or break decision you will take as your own [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=193&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">brianfindlay</media:title>
		</media:content>
	</item>
		<item>
		<title>How to do Market Research?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/05/18/how-to-do-market-research/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/05/18/how-to-do-market-research/#comments</comments>
		<pubDate>Tue, 18 May 2010 07:17:41 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[meaningful framework]]></category>
		<category><![CDATA[scientific research]]></category>
		<category><![CDATA[small business owners]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=191</guid>
		<description><![CDATA[A recurring question amongst small business owners is this: Does a small business owner need to know how to do market research? The short answer is &#8211; yes, absolutely! No business can operate successfully without knowing something about the market(s) it is working in. However, the term &#8220;market research&#8221; is more often than not associated [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=191&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Strategy the Nuts and Bolts</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/03/11/strategy-the-nuts-and-bolts/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/03/11/strategy-the-nuts-and-bolts/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 10:27:53 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[cost effective]]></category>
		<category><![CDATA[momentum]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[sense of identity]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[unique selling potential]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=180</guid>
		<description><![CDATA[A small business with a strong sense of identity, knows who it is and where it is headed. Its strategy may be a simple matter of &#8220;nuts and bolts&#8221;, so simple it can be written on a serviette or the classic &#8220;back of a cigarette box&#8221;. Yet without this basic strategic framework any small business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=180&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Consistency &#8211; How Important is it in the Marketing Message?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/12/15/consistency-is-it-important-in-the-marketing-message/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/12/15/consistency-is-it-important-in-the-marketing-message/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 09:41:59 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[consistent service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[personalities]]></category>
		<category><![CDATA[uniformed]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=164</guid>
		<description><![CDATA[One of the most important aspects of your marketing is determining what your brands stands for and what your marketing message should be. Take a look at any successful franchise to see the benefit of consistency of message. KFC and Nando’s are both successful even though their brands stand for vastly different things, however, both [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=164&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Eric Parker will be here in 2010</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/12/04/eric-parker-will-be-here-in-2010/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/12/04/eric-parker-will-be-here-in-2010/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 09:50:05 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Eric Parker]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[grow business]]></category>
		<category><![CDATA[pocket books]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=161</guid>
		<description><![CDATA[The Small Business Toolbox is pleased to announce that we will be working closely with FrontRunner Publishing and Eric Parker to bring you the ability to purchase electronic copies of Eric’s famous “Be A Winner” series of business pocket books. With titles like How to Buy a Small Business; How to Raise Finance for Your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=161&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Listen or Be Left Behind</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/29/listen-or-be-left-behind/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/29/listen-or-be-left-behind/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 09:08:30 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[asking key questions]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[category values]]></category>
		<category><![CDATA[collating the feedback]]></category>
		<category><![CDATA[customer values]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[grow]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Predicting Market Success]]></category>
		<category><![CDATA[smart brands]]></category>
		<category><![CDATA[specialisation]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=151</guid>
		<description><![CDATA[In his book Predicting Market Success, Robert Passikoff says “smart brands do more than survive. They grow through innovation, expansion, diversification or specialization. This growth is rooted in an understanding of what drives loyalty: customer and category values, customer’s expectation, and what customers are willing to believe the brand can actually deliver.” How true! If [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=151&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sales Letters &#8211; Part Two</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/13/sales-letters-part-two/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/13/sales-letters-part-two/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 07:21:51 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[effective]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[copy writers]]></category>
		<category><![CDATA[questions]]></category>
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		<category><![CDATA[strong]]></category>
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		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=137</guid>
		<description><![CDATA[Following on from the last blog post on how to write effective sales letter, whether you’re going to send them through the post, or by email. Here are two more writing styles that you should find effective. After all they’ve been tried and tested by the top copy writers of all time. Ask questions. Use [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=137&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
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