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	<title>The Small Business Toolbox Blog &#187; Customer Service</title>
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		<title>The Small Business Toolbox Blog &#187; Customer Service</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com</link>
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		<item>
		<title>How do growth companies survive in complex times?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2012/02/05/how-do-growth-companies-survive-in-complex-times/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2012/02/05/how-do-growth-companies-survive-in-complex-times/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 06:46:28 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[cash flow]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[financial principles]]></category>

		<guid isPermaLink="false">http://thesmallbusinesstoolbox.wordpress.com/?p=236</guid>
		<description><![CDATA[Australia’s small and medium-sized growth enterprises face ongoing and increased stress in these challenging times. Business owners have to make difficult decisions constantly and demands come at you from every angle, all day long. Successful entrepreneurs know, however, that there are enduring key principles that improve a company’s prospects for growth and continuing profits and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=236&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Dianne</media:title>
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		<item>
		<title>Service Please</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2012/01/30/service-please/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2012/01/30/service-please/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 07:01:42 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://thesmallbusinesstoolbox.wordpress.com/?p=233</guid>
		<description><![CDATA[So here we go again! Another year and another dollar to be earned. Same old same old! Well not really. This time around folks there is a new paradigm it is called service. Maybe it’s an old paradigm revisited. If you want to remain in business or more importantly generate a profit to stay in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=233&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Dianne</media:title>
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		<item>
		<title>Goals in Strategy</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2010/02/23/goals-in-strategy/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2010/02/23/goals-in-strategy/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 07:23:09 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[profitablility]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=176</guid>
		<description><![CDATA[Goal setting is a necessary and critical aspect of any strategic plan and developing your strategic plan is a process that requires both introspection and vision. Setting goals is the bridge between dreams and reality and they must be tangible and realistic to avoid frustration and disappointment. Simple goals are definitive and historically elicit a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=176&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
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	</item>
		<item>
		<title>Listen or Be Left Behind</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/29/listen-or-be-left-behind/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/29/listen-or-be-left-behind/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 09:08:30 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[asking key questions]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[category values]]></category>
		<category><![CDATA[collating the feedback]]></category>
		<category><![CDATA[customer values]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[grow]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Predicting Market Success]]></category>
		<category><![CDATA[smart brands]]></category>
		<category><![CDATA[specialisation]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=151</guid>
		<description><![CDATA[In his book Predicting Market Success, Robert Passikoff says “smart brands do more than survive. They grow through innovation, expansion, diversification or specialization. This growth is rooted in an understanding of what drives loyalty: customer and category values, customer’s expectation, and what customers are willing to believe the brand can actually deliver.” How true! If [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=151&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sales Letters &#8211; Part Three</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/15/sales-letters-part-three/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/15/sales-letters-part-three/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 07:00:26 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Retirement Planning]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[action plan]]></category>
		<category><![CDATA[angles]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[effective tools]]></category>
		<category><![CDATA[emulate]]></category>
		<category><![CDATA[personalize your communication]]></category>
		<category><![CDATA[primary objective]]></category>
		<category><![CDATA[psychological level]]></category>
		<category><![CDATA[purchasing the product]]></category>
		<category><![CDATA[referral]]></category>
		<category><![CDATA[retirement worries]]></category>
		<category><![CDATA[right action]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[solutions]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=142</guid>
		<description><![CDATA[In this last in a series of blog posts about how to write sales letters that work we look and two more story-line angles that have been tried and tested over the years and have been found to elicit the right action from recipients, purchasing the product concerned! Connect with the reader by highlighting a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=142&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2009/10/15/sales-letters-part-three/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
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	</item>
		<item>
		<title>Sales Letters &#8211; Part One</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/08/sales-letters-part-one/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/08/sales-letters-part-one/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 11:50:53 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=135</guid>
		<description><![CDATA[Writing Sales Letters that Work Developing effective sales letters, whether they’re going to be sent through the post or by email are one of the most effective and inexpensive ways you can get your message out there. One of the benefits is that you can tailor it so that the recipient feels that it’s been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=135&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2009/10/08/sales-letters-part-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Cheap Market Research Options</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/10/06/cheap-market-research-options/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/10/06/cheap-market-research-options/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 09:12:52 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Target Markets]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=133</guid>
		<description><![CDATA[Many small businesses do not have the funds, expertise or time to implement market research. However, without this they cannot track changes, trends and the buying behaviours of their existing or potential customers. Most small businesses are also predominantly inwardly focused and usually miss important shifts in their target market’s behaviour and also changing opportunities [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=133&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Do we really know what makes our business tick?</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/09/22/do-we-really-know-what-makes-our-business-tick/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/09/22/do-we-really-know-what-makes-our-business-tick/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 09:21:24 +0000</pubDate>
		<dc:creator>brianfindlay</dc:creator>
				<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[key]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[customer interface]]></category>
		<category><![CDATA[buying behaviour]]></category>
		<category><![CDATA[customer relationship software]]></category>
		<category><![CDATA[software solutions]]></category>
		<category><![CDATA[customer intimacy]]></category>
		<category><![CDATA[foundation stones]]></category>
		<category><![CDATA[brand DNA]]></category>
		<category><![CDATA[unique relationship]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=131</guid>
		<description><![CDATA[This for me is one of the key questions which we need to answer &#8211; what really drives our business? Lest we forget, business is based on people. It is all about relationships and one-on-one conversation &#8211; how do we as supplier best understand, interpret and meet the needs of you, our &#8220;consumer&#8221; now and in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=131&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesmallbusinesstoolbox.wordpress.com/2009/09/22/do-we-really-know-what-makes-our-business-tick/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">brianfindlay</media:title>
		</media:content>
	</item>
		<item>
		<title>Business Marketing Plan</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/09/17/business-marketing-plan/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/09/17/business-marketing-plan/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 10:15:19 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[business marketing plan]]></category>
		<category><![CDATA[business objective]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[critical sucess factors]]></category>
		<category><![CDATA[essentail service]]></category>
		<category><![CDATA[good customer]]></category>
		<category><![CDATA[ideal customers]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[macro enviroment]]></category>
		<category><![CDATA[milestones]]></category>
		<category><![CDATA[primary market]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[solutions]]></category>
		<category><![CDATA[strategy development]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=128</guid>
		<description><![CDATA[There are always a number of critical success factors that you need to take into account when developing a business marketing plan. First, you need to assess what your desired outcome is. What’s your business objective, what are the milestones on which you’ll determine whether the marketing’s been effective, or not effective? If you clearly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=128&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Cleaning Up Messy Business</title>
		<link>http://thesmallbusinesstoolbox.wordpress.com/2009/09/15/cleaning-up-messy-business/</link>
		<comments>http://thesmallbusinesstoolbox.wordpress.com/2009/09/15/cleaning-up-messy-business/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 07:58:14 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Running a Small Business]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=125</guid>
		<description><![CDATA[If your business is in a mess, and your thoughts are in a mess then everything is perfectly aligned! Do you agree? Whether we like it or not our businesses are a direct mirror of what our thoughts have created and if our minds are currently bouncing all over the place then more likely than [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesmallbusinesstoolbox.wordpress.com&amp;blog=5360668&amp;post=125&amp;subd=thesmallbusinesstoolbox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dianne</media:title>
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