Following on from the last blog post on how to write effective sales letter, whether you’re going to send them through the post, or by email. Here are two more writing styles that you should find effective. After all they’ve been tried and tested by the top copy writers of all time.
Ask questions.
Use questions effectively at the start of a sales letter to connect with the ideal customer quickly.
For example: “As a small business owner have you ever stood in front of the mirror and wondered what the heck you are doing in your business? If we told you that you’re just like hundreds of other small business owners and that we have a product guaranteed to help you market your business more effectively, for less than you ever thought possible, would you be interested? And what if we told you this product would cost you less than R500? Visit The Small Business Marketing Toolbox today and find out how easy and effective marketing your small business could be!”
Psychology research tells us that when you ask questions the reader instinctively feels compelled to answer them. In this way you’re involving them in the issue at hand and connecting directly with them and their problems. Many effective sales letters ask a series of questions that are all likely to elicit a positive and strong “yes” from the recipient and in this way channel their actions towards your product.
Also, try offering something for FREE.
An example could be: “Would you like to receive a complimentary newsletter that contains tried and tested tips and advice on how to manage your small business more effectively? Visit The Small Business Toolbox today and subscribe to our e-zine. It’ll deliver sound small business management tools directly to your inbox!”
Why not think of something free that you could offer your customers right now? Perhaps also a free e-mail or printed newsletter? Maybe even a helpful article, report, brochure or booklet. If possible even a complimentary consultation with you or even a discount on their first visit to your business.
These two copy writing skills work very effectively. Take them and adapt them to your business and then use them effectively to increase trial and conversion.
Tags: article, booklet, brochure, channel, consultation, copy writers, effective, email, FREE, newsletter, positive, post, Product, questions, report, research, sales letters, strong, tips and advice
